So you get told Your Portfolio is the most important commodity throughout your entire time at university/school/college. To some extent this is true. However, you are also advised to be armed with an approachable personality, strong and fair characteristics, a competitive resume, commitment, self-motivation not to mention your ability to present, socially interact and so on… you have a fair bit to cobble together to show potential employees you are the one that can help move their business forward. Some might panic at this, others might think ‘no problem’. Ultimately – the heat is on.
No pressure… but…
Most professionals are asking for 10-16 pieces of work.
Most professionals want to be challenged.
Most professionals want to never, ever see an attempt at a project of a leading brand/product or service that has already got it right (and more importantly – won awards for it).
Most professionals want the moon on a stick.
Most students don’t have any of the above.
Some students do.
There are ways in which you can get through it.
Firstly, scare yourself. Check out the links below and see what ‘everyone’ is shouting about.
Then, take some time out and breathe.
Then, simply go to your note book and pick up a pen… start listing the projects you have and the projects you wished you had.
We’ll go from there…
Links to Scare Yourself…
Online Examples:
http://www.adcglobal.org/education/portfolio/advertising/
Tips/Advice:
http://advertising.about.com/od/careersource/a/prepadportfolio.htm
http://www.kuraoka.com/copywriting-portfolio.html
http://www.associatedcontent.com/article/450952/how_to_create_a_killer_advertising.html
http://www.bsu.edu/web/adinfo/Portfolio%20Guidelines.html
http://adage.com/talentworks/article?article_id=133262
Blogs:
http://mariafung.wordpress.com/2009/03/22/portfolio-tips/
http://scadmarketing.blogspot.com/2009/11/advertising-portfolio-wisdom.html
Portfolio Reviews:
http://powerhouseportfolioreview.com/
http://portfolionight.com/7/welcome/history
http://www.aiganeworleans.org/events/student-portfolio-review
http://www.160over90.com/blog/
So you are currently expected to create a portfolio. How are you feeling?
Feel free to comment and share in your experience.
Filed under: Uncategorized, 160over90, AdAge, ADCGlobal, Advertising, AIGA New Orleans, BSU, Communications, Core77, Creative Review, Design, Design Taxi, Heat is on, ihaveanidea, Kuraoka, London, Marketing, Miami, Miami Art Institute, Ogilvy, Portfolio, Power House, students, Your Future, Your Portfolio
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